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What’s your favorite productivity hack?

Hey Guys, I just published a new article, round 14 Ways to grow your B2B Business. These are the actual steps I work 1 on 1 with my clients. What would you like to hear more about?

Why the ‘Old Rules’ of Sales No Longer Work—and What You Can Do to Stay Ahead of the Game Hey Guys, What if I told you your secret sauce isn’t helping your business anymore—it’s hurting it? Sounds crazy, right? After all, it’s your unique expertise that got you here. But in today’s world, keeping it locked up is exactly what’s driving potential clients away. Over the last few days, I’ve had two conversations with founders in their 40s and 50s—guys who’ve been killing it for years. But suddenly, they aren’t closing deals the way they used to. I have had 3 more over the last 2 weeks. I’ll be honest—it’s not because they’re losing their touch. It’s because their audience has changed. We’re living in an era where everyone, even your potential clients, wants to do a bit of DIY. They want to see, touch, and understand things for themselves before they come to you. But instead of adapting, many business owners are keeping their cards too close, worried that sharing their best advice will mean clients won’t need them anymore. Here’s the irony: that’s exactly what’s pushing them away. Your intellectual property isn’t just being stolen—it’s being eaten by AI and DIY culture. And your audience? They’re not the same as they were five years ago. They’re informed. They research, compare, and want value upfront before they invest. Now’s not the time to hide what makes you special. You need to share it—on social media, in emails, in your community. Offer the best of your advice in a DIY style that helps prospects. Give them breadcrumbs, let them taste the value you bring. Show them exactly why working with you is the logical next step. Don’t wait until you’re left behind. Start sharing your expertise today and watch how your audience starts to come to you, ready and willing to work together. Hit reply and let’s talk about how the OB Method can help you adapt and thrive. Let's do this together. Jerry J O Brien PS: Don’t let AI and DIY culture leave you in the dust. Let’s chat about how to turn this into a powerful strategy for your business!

Unlock the Formula to Build Trust, Reduce Client Hesitation, and Close High-Ticket Offers with Confidence Hey Guys, Ever tried to eat an elephant? I don’t recommend it in real life—too much of a mess. But when it comes to closing high-ticket clients, there’s a lot of truth in that old saying: How do you eat an elephant? One bite at a time. Here’s the thing… clients don’t always want to commit to the full elephant-sized investment right away, even when you know they need it. I was working with a client recently who was getting in front of all the right prospects. They had the offer, the need, and even the perfect audience. But there was one glaring problem. Their prospects wouldn’t commit to the high-ticket monthly offer on the first ask. It felt like trying to feed an elephant to someone in one bite—it was too much, too fast, and the deals weren’t closing. That’s when I introduced them to a new strategy. Instead of asking for a huge investment upfront, we took a step back. I suggested breaking the process into smaller, more manageable commitments. We created a simple, do-it-yourself lead magnet that added immediate value. This began building trust. Next, we moved them into a done-with-you offer for the first month. That way, before they even had to consider a large investment, they’d already experienced the benefits of working together. By the time we introduced the high-end MRR, they were primed, confident, and ready to commit. If you’ve got clients circling your offer but not committing, maybe they just need to put the napkin around your neck and hold the knife and fork upright and start with 1 bite. Let me know if you have any questions. Jerry J O Brien P.S.: Most clients don’t need a full elephant-sized offer upfront. Let’s break it down for them, one step at a time, and get them to say yes when it counts. Ready to discuss?