Hey Guys, just wanted to share it because it helped me immensely at my cold calls scripts and my ad copy. And shoutout to @Hunter Larson as he mentioned it in a coaching call. This index basically tells you how complicated or hard something it to read and therefore the overall level of grade of speaking. Most people talk and perceive things on a Gunning Fog Index of around 7, so it absolutely makes sense to write everything in marketing with a Gunning Fog Index of 7. How??? Copy and paste your text into ChatGPT and tell him to rewrite the text in a Gunning Fog Index of 7. Literally do it with every script, ad copy, message you send, as it sound's the nicest, and you will be best understood.

tryna learn landing pages👍

Massive congrats to the winners of Julys Engagement Race! These 5 absolute legends of the group are invited to an intimate 5 person call with me where we can discuss whatever you want! (Keep an eye on your skool inbox) Well done lads and thanks to everyone who contributed

Hey guys Sales tip. Disclaimer I am not a rich professional salesman just building myself up and on my way to getting there First of all, the most powerful tool in sales is SILENCE. This is because the prospect will begin to fill this silence with information. Information you can use to close them So bearing that in mind, here is how you use it to handle objections (or any questions for that matter. Because answering a question incorrectly can be just as harmful as handling objections poorly) So here is an example "Hey man ..... damn..... I just think it's too expensive" silence (just about too long for comfort) at this point they may fill the silence and explain If they dont, simply repeat the objection back to them "Too expensive? ......" Silence If you ask it as a question, you don't even need to be combatitive in anyway, and they will just give you all the information you were looking for as to why they think it's too expensive. And all you have to do is repeat the objection back to them This way, we can handle it specifically within the realm of which they are concerned. Because if they are concerned about the upfront setup fee as opposed to the retainer, and you start waffling about the retainer all you're doing is boring them and increasing the likelihood you say something wrong So only address the very specific issue with which they are concerned, and it will go way further than rambling on about "value"

I’ve never done a google ads before, and I have an onboarding meeting to do it for the first time so I’m wondering in terms of expectations on how long I will need to set up all the campaigns build the landing pages, etc how long will I need for that to finish and how long after we launch can we start to see some results? I understand this is very different from person to person and agency to agency but just so that I have an idea of what to tell my client how long? I will work on it full time.