60 second Perfect Webinar. Nonsense.
The notion of a 5 minute PW was already taxing when I began using it for my ads, since my best webinars were 90-120 minutes long. 60 seconds? no way. There's no way I can get it in a 60 second clip, much less use this same concept to produce shorts for YT and Tiktok. And then @Chris Cameron gave us seven minutes to do it and I just... went with it. I spent a minute anxiously staring at the wall trying to choose the offer for it, and I suddenly remembered a 3 hour workshop I held back in 2020. So, I wrote, and when Chris said time's up, I was back in highschool hating every exam I wasn't prepared for and wasn't finishing on time. I hit enter, and let the post sit there for a few hours. Still, I didn't truly believe it. Then, just now, I decided to time myself reading it as naturally but as quickly as I could, and when I hit the stop button, my perception of short form video content was reset. Restarted. Blue screen. 57.63 seconds. What? it was a throwaway script I wrote in a hurry, that several people here said was definitely persuasive. I'm still stunned right now. You mean, I can take any speaking point, at any level of complexity, and turn it into a 60 second PW and... it will work? This has been a paradigm shift for me. Here's my script: https://www.skool.com/prime-mover/my-60-second-pw-need-an-extra-thousand-bucks-this-month?p=47a5d23d