In the past few weeks, I helped a friend implement a new approach to lead generation. Instead of the classic lead magnet, I suggested using a low-cost product (micro-offers strategy). I’ve been using this method for a while, but we launched his setup 8 days ago. The result? ROI of 0% on the product itself :D, but he got 6 bookings for online calls (potential high-ticket clients). If you're curious about how I set it up, let me know, and I'd be happy to share the details 😊

Hi everyone, My name is Jachym, and I’d like to share my journey of discovering and building a strategy that completely transformed how I approach client acquisition. You might relate to this: organic content takes ages to deliver results, cold outreach doesn’t feel right or isn’t effective enough, and you’re stuck searching for a way to attract “warm” leads. That was me not too long ago. I run an agency specializing in fashion e-commerce and spent a long time trying to scale client acquisition without wasting time and money on ineffective strategies. 🎯 First Attempt: Free Lead Magnet At first, I tried the classic lead magnet approach—I created a resource of creative materials for fashion e-commerce brands, offering value for free. It generated interest, but there were two major problems: 1️⃣ Most of the leads weren’t relevant—they just wanted the freebie and had no intention of investing in my offer. 2️⃣ Ad costs outweighed the profit from the high-ticket service I was selling. I realized this wouldn’t work. How could I scale when every lead was costing me more than I’d ever earn back? 💡 Breakthrough: Micro Offer That’s when it hit me: What if I offered the same resource for a small price—low enough to break even on ad costs but high enough to filter out freebie-seekers? ➡️ This way, I’d have an unlimited ad budget while attracting people who were actually interested in my niche and willing to spend money. I won’t lie—it didn’t work at first. I learned the hard way that having a great product isn’t enough; you also need to know how to persuade people to buy it. I dove deep into funnel strategies and squeeze pages, tested different ad creatives, and after several failed attempts, I finally cracked it. 📈 Here’s How It Works Now: 1️⃣ Ads: I run Facebook ads promoting my micro offer. These ads direct people to a page where I explain the value and sell the product at a price that just covers the ad spend. 2️⃣ Leads: By doing this, I generate leads, warm them up with high-value content, and collect their contact info—effectively “paying” nothing to acquire them.