14d ago in General
How I Went From $12k To $50k MRR By Ditching The Chaos
A few years ago,
I worked with a founder stuck at $12k MRR,
no matter how hard he pushed.
He was juggling multiple offers,
saying yes to every client,
and burning out fast.
His goal was $50k MRR,
but it felt out of reach.
So, we did something bold,
we cut back.
From five services down to one.
The one that had clients saying,
"This changed the game for me."
Then, we raised the price.
He was worried about scaring off clients,
but here’s what happened instead,
he started attracting bigger clients,
the kind who were ready to pay for results and weren’t looking for the cheapest option.
We focused everything on retention,
making sure every client saw measurable results,
month after month.
No more scrambling for replacements,
no more short term wins.
Fast forward six months,
and he was at $50k MRR,
with fewer clients and less chaos.
It wasn’t about working harder,
it was about becoming the go to in his niche,
going deep on one thing,
and letting the right clients come to him.
Sometimes, scaling isn’t about adding more.
It’s about letting go of what doesn’t drive growth and going all in on what does.
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How I Went From $12k To $50k MRR By Ditching The Chaos
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