Oct 10 (edited) in General
The only 2 ways to make people stop scrolling
Coaches, there are only 2 ways to grab attention with your hooks.
I call them The 2 Hook Factors:
1) Desire
2) Feeling of new
Every great hook will speak to your desires, and it will SEEM new.
The reason you clicked on this post is because it spoke to your desire to grab more attention.
And it felt new cause you never heard about the 2 Hook Factors.
So how can you know if your hook is:
>Desirable
>Perceived as new
Every time you write a hook for your content, ask yourself the following questions:
THE DESIRE TEST 1/2:
- What desire does this hook address?
- From 1 to 10, how strongly does it speak to this desire?
THE DESIRE TEST 2/2:
- Is this the most powerful desire I can address? Or is there a better one?
- Can I change words to speak to this desire even more?
THE NEW TEST 1/2:
- Did I see this hook already?
THE DESIRE TEST 2/2:
- How can I rewrite this hook so it SEEMS new? (emphasis on the word "SEEM")
Comment the word "HOOKS" and I will send you my 100 Hook Template that no one uses.
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The only 2 ways to make people stop scrolling
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