Mar '23 in General
Want to launch but have a small audience? Read this:
If you have small audience, and you're ready to launch your online community, know this:
You're probably not going to get many people signing up AND THAT'S A GOOD THING!
Here's why:
There are 2 major benefits to starting small.
#1) The smaller your audience, the more intimate and connected you can be with them.
That's a lot harder to do with a big audience.
So when I launched Contentpreneurs, we intentionally set the limit to 25 people only.
#2) With a small audience, you can get away with experimenting and making mistakes.
If you mess up with a big audience, you may piss a lot of people off and have to apologize a ton.
A small audience won't mind... they'll laugh with you, not at you.
Aim to grow by 10-30 members/month when you're just starting out. Slow & steady wins the race.
--
So, when you're launching your program to your audience, here's the best angle to take:
"I'm looking for people to help co-create this program."
Tell your audience in your launch post(s) that you're wanting a small number of people to 'experiment' with.
Here's my opening line from my launch script:
"I’m thinking of running an experiment and taking my high ticket coaching program ($7,500) and offering it at a super budget friendly rate to just 25 people."
Essentially you're looking for people who want to get LOTS of attention from you and tons of help, AND who want to lock in the lowest price.
You want people who are willing to give you feedback and tell you what they love, what they hate, and what they REALLY want from you & the community you're creating.
You want people who are willing to let you try all sorts of different deliverables on them to see what helps them the most.
Your goal initially with your community is to get people to help you create it so you can work out all the 'kinks' before you really go 'public'.
The slower your growth initially, the more solid your membership will be.
So even with just a few members, (or even ONE member!), you will get TONS of benefit and so will they.
Everybody wins this way.
Just please don't let "no audience" or the fear of a tiny community hold you back from launching & changing someone's life!
If you know you could help a single person... that's all you need to get started.
Don't get things perfect, just get things going!
25
9 comments
Want to launch but have a small audience? Read this:
skool.com/contentpreneurship
A cooperative multiplayer game where players collaborate to start and grow an online business to $5,000/month or more using Skool.
Leaderboard (30-day)
1
+123
2
+109
3
🔥
+109
4
+101
5
+88
powered by