15d ago in General
Why You're Not Getting Paid Big (And How To Change It)
Most people say they want to make big money,
but then they spend all their time chasing low-ticket clients,
saying “yes” to every little job, and keeping their rates low just to stay “competitive.”
Truth is, big money doesn’t follow small moves.
It’s not about doing a bunch of things “pretty well”,
or showing up everywhere all at once.
It’s about solving one high stakes problem that people are desperate to fix and positioning yourself as the only one who can solve it.
The market rewards specialists,
not generalists.
So if you’re still a jack-of-all-trades,
it’s time to pick a lane.
Go all in on one thing and get so good at it that people see you as the authority.
People don’t pay top dollar for “pretty good” or “I could try.”
They pay big for certainty,
for skill so sharp it’s undeniable.
And here’s the kicker,
charge for results, not hours.
Nobody’s paying real money for your time,
they’re paying for what that time gets them.
The value you bring should always exceed the cost,
but that cost should reflect the impact you’re making,
not the minutes you spend.
If they’re getting $100K of value,
price accordingly.
Last thing, make noise.
If you want big money,
people need to know you exist.
Post. Share insights. Position yourself so that when your ideal client has a problem,
you’re already the first person who comes to mind.
Most people play it safe.
They keep the volume low,
the prices low, and stay “nice and affordable”,
If you’re about big paydays, though, it’s time to drop that fear.
Believe in what you’re worth, and charge for it.
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Why You're Not Getting Paid Big (And How To Change It)
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