I've gone from being a shy introvert to being able to speak on stage (and on camera) and i know the feeling, freezing up pressing the rec button. I want this post to serve as the end all to your fear so you can share your beautiful message and work with amazing clients. Please... for the love of lord of the rings.... take what I've learned from years of watching 1000s of big YouTubers, and years of consuming self help books so you don't have to waste your time. So, there was a time I used to think: "𝗜𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝘀𝘁𝗮𝗿𝘁 𝘁𝗼 𝗹𝗶𝗻𝗸 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗯𝗮𝗱/𝗹𝗼𝘄 𝗾𝘂𝗮𝗹𝗶𝘁𝘆, 𝘁𝗵𝗲𝘆 𝘄𝗶𝗹𝗹 𝗻𝗲𝘃𝗲𝗿 𝗯𝘂𝘆 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁." That's not entirely true. 𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗽𝘂𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗿𝗲𝗽𝘀, 𝘆𝗼𝘂'𝗹𝗹 𝗱𝗿𝗼𝘄𝗻 𝗼𝘂𝘁 𝘁𝗵𝗲 𝗯𝗮𝗱 𝘃𝗶𝗱𝗲𝗼𝘀 𝘄𝗶𝘁𝗵 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗼𝗻𝗲𝘀. Making thousands of "not-so-great" videos will sharpen your skills. Imperfect action is better than perfect inaction any day. Many people are scared even to upload one video... ...Adding the pressure to make videos "good FIRST" is too much at the start. It makes it harder to keep going because the resistance to start is too high to develop a habit of simply showing up. If you want to fail at putting out content: make it invisible, make it unattractive, make it difficult, and make it unsatisfying. Habits are easily formed when you follow these rules (from Atomic Habits by James Clear): 𝗠𝗮𝗸𝗲 𝗶𝘁 𝗼𝗯𝘃𝗶𝗼𝘂𝘀. 𝗠𝗮𝗸𝗲 𝗶𝘁 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝘃𝗲. 𝗠𝗮𝗸𝗲 𝗶𝘁 𝗲𝗮𝘀𝘆. 𝗠𝗮𝗸𝗲 𝗶𝘁 𝘀𝗮𝘁𝗶𝘀𝗳𝘆𝗶𝗻𝗴. You improve by doing something, in this case striving for quality by showing up even if the videos suck, over and over for a long time. Make it easy to start, AND have self-compassion. This is a marathon, not a sprint. There are many stories where big names have "destroyed" their brands and somehow, no one cares because they've continuously shown up with good, after-good content. There's a story from the book "Art & Fear" about a pottery class that explains this principle pretty good. A pottery teacher split the class into two groups. Group A made lots of pots, one every day. Group B spent all their time on one perfect pot. In the end, Group A had the best pots, while Group B didn't do as well.

I did a batch of 5 I would love your feedBack so that I can make improvements for the next batch

This Q4 has been a game-changer for my e-commerce store. By tapping into the holiday buying mood with festive promotions, exclusive deals, and a "Gift Finder" tool, I turned seasonal excitement into record-breaking sales. Strategic planning and understanding customer behavior made this my most successful quarter yet!

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Calls-to-action (CTAs) are critical for engagement, growth, and conversions. But if you’re sticking with the same ol' “Click here” or “Sign up now,” you’re leaving a lot on the table. Yes, not all CTAs are created equal, and understanding how to use variations, depending on the action you want, can transform your results. 1. Use Call-to-View (CTV) for content consumption: If you want your audience to consume content—like watching a video or reading a post—use CTAs that makes them curious, or promise value. Examples: - “Watch this quick video to see how it’s done.” - “Check out this post for a fresh perspective.” - “Read now and learn how to avoid this common mistake.” 2. Use Call-to-Think (CTT) for mental engagement: CTTs aren’t about immediate action but about shifting your audience’s mindset or getting them to reflect, for instance when you want to leave a lasting impression or start a deeper conversation Examples: - “What would you do in this situation?” - “How would achieving [goal] change your life?” - “Think about what’s really holding you back—could it be [problem]?” 3. Use Call-to-Engage (CTE) for interaction: CTEs encourage likes, comments, shares, or discussions. These are all about the community feeling and creating dialogue. Examples: - “Comment below with your biggest challenge!” - “Tag a friend who needs to hear this.” - “Share this if it resonates with you.” 4. Use Call-to-Signup (CTS) for direct conversions When it’s time for your audience to take action—like signing up or buying—your CTA needs to be direct, clear, and urgent. Examples: - “Sign up now to get started.” - “Grab your spot before it’s gone!” - “Join the program and transform today.” The magic happens when you mix these variations throughout your content strategy. Use CTVs to build awareness, CTTs to deepen connections, CTEs to grow engagement, and CTSs to drive action. So, which CTA variation are you using most—and which one could you try next? PS: Which CTA variation did I use here ? 😉