4 Secrets to Writing Ads That Sell Like Crazy
Dear Friend, I’ve got a question for you: What’s the one thing that can make or break your ad? Is it the offer? Is it the guarantee? Is it the call to action? Nope. It’s the headline. Why? Because it’s the first thing people see when they bump into your ad. And it’s the only thing that decides whether they will read your ad or not. Think about it. You’re scrolling through your Facebook feed, or your email inbox, or your Google search results. And you see hundreds of ads begging for your attention. Which ones do you click on? The ones with the most snooze-worthy, generic, and bland headlines? Or the ones with the most catchy, intriguing, and irresistible headlines? I think you know the answer. So if you want to get more clicks, leads, and sales from your ads… You need to write headlines that make people go nuts and click on your ads like maniacs. How do you do that? Well, lucky for you, I’m going to share with you some of my best tips and tricks on how to write headlines that sell like crazy. But before I do that, let me tell you a little story. A few years ago, I was hired by a company that wanted to sell a weight loss product. They had a great product, a great offer, and a great guarantee. But they had a terrible headline. It was something like this: “Introducing the New and Improved XYZ Formula: The Ultimate Solution for Losing Weight Fast and Easy” Yawn. Do you see what’s wrong with this headline? It’s boring. It’s generic. It’s vague. It’s hypey. It’s forgettable. It doesn’t make me want to click on it. It doesn’t make me want to read more. It doesn’t make me want to buy anything. So I decided to rewrite it. And here’s what I came up with: “How a 42-Year-Old Housewife Lost 47 Pounds in 3 Months Without Dieting, Exercising, or Taking Any Pills” Boom. Do you see the difference? This headline is catchy. It’s specific. It’s clear. It’s believable. It’s memorable. It makes me curious. It makes me interested. It makes me want to click on it. It makes me want to read more. It makes me want to buy something.