Jul '23 in Questions
4 Secrets to Writing Ads That Sell Like Crazy
Dear Friend, I’ve got a question for you:
What’s the one thing that can make or break your ad?
Is it the offer?
Is it the guarantee?
Is it the call to action?
Nope.
It’s the headline.
Why?
Because it’s the first thing people see when they bump into your ad.
And it’s the only thing that decides whether they will read your ad or not.
Think about it.
You’re scrolling through your Facebook feed, or your email inbox, or your Google search results.
And you see hundreds of ads begging for your attention.
Which ones do you click on?
The ones with the most snooze-worthy, generic, and bland headlines?
Or the ones with the most catchy, intriguing, and irresistible headlines?
I think you know the answer.
So if you want to get more clicks, leads, and sales from your ads…
You need to write headlines that make people go nuts and click on your ads like maniacs.
How do you do that?
Well, lucky for you, I’m going to share with you some of my best tips and tricks on how to write headlines that sell like crazy.
But before I do that, let me tell you a little story.
A few years ago, I was hired by a company that wanted to sell a weight loss product.
They had a great product, a great offer, and a great guarantee.
But they had a terrible headline.
It was something like this:
“Introducing the New and Improved XYZ Formula: The Ultimate Solution for Losing Weight Fast and Easy”
Yawn.
Do you see what’s wrong with this headline?
It’s boring. It’s generic. It’s vague. It’s hypey. It’s forgettable.
It doesn’t make me want to click on it. It doesn’t make me want to read more. It doesn’t make me want to buy anything.
So I decided to rewrite it.
And here’s what I came up with:
“How a 42-Year-Old Housewife Lost 47 Pounds in 3 Months Without Dieting, Exercising, or Taking Any Pills”
Boom.
Do you see the difference?
This headline is catchy. It’s specific. It’s clear. It’s believable. It’s memorable.
It makes me curious. It makes me interested. It makes me want to click on it. It makes me want to read more. It makes me want to buy something.
And guess what?
This headline increased the click-through rate by 317%.
And it increased the sales by 1,237%.
That’s right.
Just by changing the headline, I was able to make this company over a million dollars in extra revenue.
And I can do the same for you.
If you follow these simple tips on how to write headlines that get clicks like crazy:
Tip #1: Use power words
Power words are words that trigger an emotional response in your readers.
They make them feel something.
They make them excited, curious, angry, fearful, or greedy.
For example:
How to Make $10,000 in 30 Days Without Working Hard
The Shocking Truth About Your Health That Doctors Don’t Want You to Know
How to Save Your Marriage From Divorce in 3 Easy Steps
These headlines use powerful words such as “make”, “shocking”, “truth”, “save”, and “easy”.
These words make your readers feel something.
They make them feel like they are missing out on something important, valuable, or beneficial.
They make them want to find out more.
Tip #2: Use questions
Questions are great for headlines because they engage your readers’ minds.
They make them think.
They make them curious.
They make them want to know the answer.
For example:
Do You Make These 7 Mistakes When Writing Ads?
What’s the One Thing That Can Double Your Sales Overnight?
How Do You Know If Your Partner Is Cheating on You?
These headlines use questions that are relevant, intriguing, and challenging.
They make your readers wonder if they are doing something wrong, missing something crucial, or facing a problem they need to solve.
They make them want to click on your ad and find out the answer.
Tip #3: Use promises
Promises are statements that tell your readers what they will get from reading your ad.
They show them the benefits or the results they can expect.
They make them interested.
They make them want more.
For example:
How to Lose 10 Pounds in 2 Weeks Without Dieting or Exercising
How to Start a Profitable Online Business in 7 Days or Less
How to Turn Any Woman On With Just One Word
These headlines use promises that are specific, realistic, and desirable.
They make your readers feel like they are getting something valuable and quantifiable.
They make them want to click on your ad and find out how to get it.
Tip #4: Use numbers
Numbers are great for headlines because they are specific, concrete, and measurable.
They make your claims more believable and credible.
They make your readers feel like they are getting something valuable and quantifiable.
For example:
7 Secrets to Writing Ads That Sell Like Crazy
How I Made $100,000 in 6 Months With YouTube Ads
3 Simple Steps to Boost Your Confidence and Attract More Women
These headlines use numbers that are relevant, impressive, and achievable.
They make your readers feel like they are getting something proven, tested, and effective.
They make them want to click on your ad and find out how to do it.
These are just some of the tips on how to write headlines that get clicks like crazy.
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4 Secrets to Writing Ads That Sell Like Crazy
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