Hey Guys, “Think about your mom’s pasta recipe for a second…” I was having a conversation with a Italian friend and community member, Domenico today, and we hit on something that really made me think. He was asking me about the unique mechanism from the article that I shared yesterday. What is a Unique Mechanism? Is it the product, name or offer? What is it? I said, “Think about your mom’s pasta recipe!” (relatable for Italians, which he is) "You know what I’m talking about. Your mom or grandmother had this perfect recipe, and it worked every time. But when you’re sitting down to eat, are you thinking about the recipe itself? Of course not—you’re enjoying the result: the pasta." The same goes for your business. Your clients don’t care about how you do it—they care that you have a proven method to deliver the result they want, every single time. That’s why you need a unique mechanism—a repeatable, reliable system that guarantees success. Now, here’s the kicker. Some businesses tell people they’re using a well-known method, like Gordon Ramsay’s recipe. But what happens next? People just Google it or buy the book and try it themselves. That’s where they lose. But imagine if you had something like Domenico’s mom’s secret pasta sauce recipe—made with the best tomatoes, simmered at the perfect temperature, and spiced with herbs passed down through generations. That’s something you can’t Google. That’s a unique mechanism. It’s not just about the system; it’s about creating something only YOU can deliver. Ready to make your business less about guesswork and more about growth? Let’s chat about how the OB Method can help you create predictable, scalable success. Message me and lets talk. Jerry J O Brien PS: Remember, its important to have a recipe; but you eat the pasta. If your business doesn’t have a unique mechanism driving it, no amount of branding will save you. Let’s get your system in place today.

What’s your favorite productivity hack?

Hello guys, hello @Jerry O Brien! Here some notes from one of the last Super Video of Alex Hormozi about HOW TO SELL. 🚀💼 The entire video is more than 4 hours... Sales Strategies for Increasing Leads and Closing Rates: 🔹 Utilizing CRM and Daily Lists 📋 - Salespeople should maintain a visible list of leads to follow up with regularly. 🔄 - Focus on high-value deals and prioritize follow-ups. 📊 🔹 Creating Opportunities through Referrals 🔗 - Best salespeople actively seek referrals at the end of calls. 📞 - Asking "Who do you know who would benefit from this?" encourages prospects to think of specific names. 🧠 - Building rapport can help in overcoming objections to referrals. 🤝 🔹 Importance of Preparation and Research 🧑‍💼📚 - Conducting research before calls can significantly enhance rapport and effectiveness. 🎯 - A rule of thumb is to spend 10% of the call time on preparation. ⏳ - Personalizing outreach (e.g., using voice memos or video messages) increases appointment attendance. 🎥📬 Effective Sales Techniques: 🔹 Listening More than Talking 🗣️👂 - Successful salespeople listen twice as much as they talk. 🎧 - Asking questions helps to understand the prospect's needs and concerns. ❓ 🔹 Handling Objections and Closing 🚧 - Address obstacles before discussing price to prevent objections later. 💡 - Use storytelling to illustrate points and build trust. 📖 - Always ask for the sale after addressing concerns. ✅ 🔹 Continuous Improvement and Training 📈🎓 - Regular role-playing and script rehearsals are essential for skill development. 🎭 - Tracking metrics and performance helps identify areas for improvement. 📊 Building a High-Performing Sales Team: 🔹 Hiring and Training 🧑‍🤝‍🧑🏋️‍♂️ - Focus on hiring individuals with the right mindset and skills. 🧠 - Implement a structured training program that emphasizes daily practice and feedback. 🗂️ 🔹 Incentives and Motivation 🏅💪 - Create a competitive environment with clear incentives for performance. 🎖️ - Recognize achievements to boost morale and motivation. 🌟

Hey Guys every few weeks, I am going to post a #whazzup post and want you guys to post what ever is on your mind at this time. So whazzups?

Alex Horomozi talks about Cold outreach as a crucial strategy for engaging potential clients who have no prior interaction with your business. Mastering 1 of these methods of cold outreach will significantly change your business forever. This guide provides a snapshot of the most effective cold outreach methods for 2024.. 1. Cold Calling - Description: Direct phone calls to potential clients. - Benefits: Immediate feedback, personal interaction, quick rapport building. - Drawbacks: High rejection rate, time-consuming, can be perceived as intrusive. - Best Practices: Prepare a script, research prospects, follow up consistently. 2. Cold Emailing - Description: Sending unsolicited emails to potential clients. - Benefits: Scalable, cost-effective, easily trackable. - Drawbacks: Low response rates, risk of being marked as spam, impersonal. - Best Practices: Personalize emails, use compelling subject lines, and include clear calls to action. eg Instantly https://0bbz.com/instantly (Affiliate link) 3. Social Media Outreach - Description: Using platforms like LinkedIn, Twitter, and Facebook to connect with potential clients. - Benefits: Access to large audiences, interactive engagement, visibility into prospects' interests. - Drawbacks: Can be seen as intrusive, platform restrictions, varying engagement levels. - Best Practices: Engage with prospects' content, personalize messages, build genuine connections. 4. Direct Mail - Description: Sending physical mail to potential clients. - Benefits: Stands out in the digital age, tangible and memorable, highly personalized. - Drawbacks: Expensive, slower response time, difficult to track ROI. - Best Practices: Design eye-catching mailers, include a clear call to action, follow up with recipients. 5. SMS/Text Messaging - Description: Sending text messages to potential clients. - Benefits: High open rates, immediate communication, personal touch. - Drawbacks: Can be perceived as invasive, limited message length, regulatory restrictions. - Best Practices: Keep messages short and to the point, ensure compliance with regulations, and personalize messages. Example SalesMessage https://0bbz.com/Salesmessage (AL)