This Is What You Can Takeaway From The Ads Being Run For Skool Games
the new VSL launch earlier this week meant one thing ... a push for more traffic was coming I wanted to see what this meant for anything skool ads related "watch what I do, not what I say" is a piece of advice that's stuck with me for the last 11 years writing copy and running ads so I spent a few hours analysing their FB Ad Account as expected - it's a masterclass and there was one glaring theme across what they were doing it's a timely reminder and a lesson for anyone running ads (or starting to/wanting to run ads) there are hundreds of active ads this is possible due to the resources they can leverage but what's key is this 👇 95% of the ads use the same copy, description, headline, and URL ... ... but the creatives are different (watch the attached video to see what I mean) why? because the creative is often the variable of success once you've found targeting and copy that gets you clicks at a price point you want, the game becomes getting as many eyeballs for as cheap as possible and that's the role of the creative it's obvious they've tested enough to find a copy variation that works and audiences to target - so now there's a flood of different creatives being tested and used (there's also a few "single ads" with different copy running. these are likely "winners" that can constantly run. and there's the newest ad which looks like a new test too - as it's different to all the others) what's the key takeaway here for us Skool Community Owners? 🚀 test and use more creatives 🚀 change the font size change the font colour change the font itself change the copy on the image change the picture on the image change the entire image itself test a gif test a meme test a video test a screenshot test an AI generated image test an AI generated video try a faceless video try a testimonial try a video testimonial