Webinars -> Go Black Swan Hunting (Swipe My Guide)
We know that the first 100 webinars should be held live to get the most potential for improvement, but beyond the trial closes, and maybe a FAQ, how do you get the most? About 10 months ago, I was watching Frank Kern's webinar promoting his software that would use AI to create whole courses in minutes, and at the end, he literally sat smiling at the camera for over 60 minutes. He was clearly reading the chat live, because every 2-3 minutes he would break the silence to answer the question. I finally ditched because I got uncomfortable, but I know FOR A FACT that he doubled or even tripled his sales in that period. Now, maybe you aren't as devilishly handsome or experienced as Frank , but you CAN take something home from this: ASK questions, don't ANSWER questions. Your audience doesn't necessarily know their doubts any better than you do, and might not know what questions to ask, so they sit and watch other questions hoping theirs will be answered. Now, in my webinars, I would prompt and prod for more questions, and it worked super well, but that's because I wasn't familiar with the concept of black swan hunting (Chris Voss). The concept is to go hunting for the big domino in your audience like a retriever might sniff out a swan. I put together these 9 objectives that you can AND MUST go through with your audience in a lead Q&A: Steal and use them! Calibrated Question Guide: 1. Uncover Hidden Needs • Question: “What are the most important outcomes you’re looking for that we haven’t discussed yet?” • Purpose: This question prompts the client to share additional needs or desires that may not have come up earlier, revealing Black Swans. • Example 1: “What specific features or outcomes would make this solution a complete success for you?” • Example 2: “What other goals do you have that this solution could potentially help with, even if we haven’t covered them yet?” 2. Explore Decision-Making Processes • Question: “How does your decision-making process typically work for something like this?”