Why Freelancers and Skool community owners look so much alike

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6d ago (edited) in General

When building a Skool community, it’s easy to think of yourself as just a community leader.

But if you start seeing yourself as a freelancer, you’ll find you’re able to stand out, attract the right members, and create a thriving, engaged community.

This mindset can change everything:

- 1️⃣Position yourself as unique, not just another community. Freelancers know they have to stand out or risk being seen as a commodity. As a Skool founder, the same rule applies.

If you offer what everyone else does—“a supportive community” or “great content”—people will look around for cheaper options.

Instead, try to define what makes your community irreplaceable. What can members get from you that they won't find anywhere else?

- 🧠Focus on your Unique Selling Proposition (USP): Community owners need a clear promise that addresses a specific pain point. Just as freelancers.

Think beyond generic benefits and focus on the exact transformation your members will experience. Make them understand that joining your community is an obvious choice.

- 🥇Master client (or member) attraction and retention. Freelancers have to continuously attract and retain clients, as a Skool community founders have to attract members and reduce churn. Keep showing your members the unique value they get from being part of your community. Offer real, measurable wins to keep them engaged and loyal.

- 👑Create a “Grand Slam” Offer. Alex Hormozi says that a lot. That applies to freelancing too, of course. The most successful offers solve a pressing problem in a way that feels like a sure thing. Create a membership experience that feels so valuable that members can’t imagine leaving, and you’ll build a loyal, engaged base that grows organically.

By approaching your Skool community like a freelancer would approach their business, you’ll stand out, attract loyal members, and ultimately build something that scales with less effort.

What business strategy have you applied to your Skool community that helped it grow ? 👇

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