September 2024 Marketing Strategy · Start From Scratch to $100K

September 2024 Marketing Strategy

Without marketing, the company is sunk. I'll spend 80% of my time in September marketing. I posted a more comprehensive list of marketing and advertising ideas in the General Discussion and a Google Doc in the Cool Tools section.

Marketing is a process, as defined by marketer Seth Godin, where you help your prospects discover they have a challenge or problem, and that you can solve that challenge or problem. Advertising (a form of marketing) is just a paid extension of marketing. So once you nail down your message in marketing, then it's ok to advertise.

I'm starting with $0. There will be no advertising initially unless I could barter. I do have a good sense of the marketing message due to my past experience but it'll definitely be marketing to start.

Here's what I will consider in a week-by-week play on in the month of September:

At $0:

Social Media Marketing

Blogging

Blog guest posting

Podcast guesting

Google Business Profile

Door to Door (only for prospects' neighbors...I'm there anyway)

Paid referrals (free because the $$$$ comes from any new client they refer)

Unpaid referrals (only from new contacts)

Cold calling

Free PR

Adopt a Highway (free w/ signage here)

At <$500 (when $$$ comes in):

Email marketing (sites like MailChimp are free for first 14 or 30 days)

Website

Door to door w/ flyers (flyers cost $$$)

Sales letters

Podcast

Networking

Posting on Quora, Medium and others (fee involved plus I need to pay for a website)

SEO (SEO is free but a website is needed first)

Lead magnets (again, website needed)

I want to keep this project authentic. There are others I can do for free like unpaid referrals, strategic alliances, marketing to past leads/clients, etc. but that would mean tapping into existing clients, and I won't do that for this project.

And I'll stop with the list. I'll adjust on occasion. I'll create a weekly game plan mostly from this list for marketing.

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