These are my self-imposed to-do's for Clean Line Janitorial Services for Week 1: 1) Add 125 Accounting Leads to a list - INCOMPLETE 2) Call 125 Accounting Leads - INCOMPLETE 3) Create a blog site for Clean Line Janitorial Services - DONE 4) Post 2 blog posts (aim for a M-W-F schedule here on out) - DONE 5) Create a Pinterest page - DONE 6) Create a FB page - DONE 7) Do any preregistration on VA's State Corporation Commission site - DONE 8 ) Create a X page - INCOMPLETE 9) Create a LinkedIn business page - DONE 10) Create a company vision (adapted from the Letter) - INCOMPLETE 11) Create core values - INCOMPLETE 12) Create a mission statement - INCOMPLETE 13) Sign up to HubSpot - DONE 14) Sign up Clean Line Janitorial Services on Gmail - DONE 15) Create sample Value Props for review by Community - DONE 16) Explore USPs for CLJS. - DONE 17) Explore Highway signs - IN PROGRESS 18 ) Post on Pinterest - DONE 19) Post on FB - DONE 20) Create a Youtube channel - DONE That's it for now. We officially settled on a name last night. Time to incorporate that. Some of these are done, and marked as such. Those marked "INCOMPLETE" means they weren't done but could have been done in the following week(s).

Add 125 Leads - INCOMPLETE Call 125 Leads - INCOMPLETE Do Vision Statement - DONE Do Core Values - DONE Do Mission Statement - DONE Post 3 Blog Posts - DONE Post at least 3X to FB - DONE Post at least 3X to Pinterest - DONE Create a X Page - DONE Post 3X on LinkedIn INCOMPLETE Create a rough landing page on WordPress (free) - DELAYED - Pending exploration of other options Do a YouTube video - INCOMPLETE Create an Indeed Profile (if possible...no LLC...no EIN) - CANNOT COMPLETE UNTIL I POST A JOB Create Yelp page - IN PROGRESS Create BBB page - DONE Create Yellow Pages page - IN PROGRESS Those marked "INCOMPLETE" means they weren't done but could have been done in the following week(s). Those marked "IN PROGRESS" means that I did all I could to move the ball, and it's in their court to take action.

Without marketing, the company is sunk. I'll spend 80% of my time in September marketing. I posted a more comprehensive list of marketing and advertising ideas in the General Discussion and a Google Doc in the Cool Tools section. Marketing is a process, as defined by marketer Seth Godin, where you help your prospects discover they have a challenge or problem, and that you can solve that challenge or problem. Advertising (a form of marketing) is just a paid extension of marketing. So once you nail down your message in marketing, then it's ok to advertise. I'm starting with $0. There will be no advertising initially unless I could barter. I do have a good sense of the marketing message due to my past experience but it'll definitely be marketing to start. Here's what I will consider in a week-by-week play on in the month of September: At $0: Social Media Marketing Blogging Blog guest posting Podcast guesting Google Business Profile Door to Door (only for prospects' neighbors...I'm there anyway) Paid referrals (free because the $$$$ comes from any new client they refer) Unpaid referrals (only from new contacts) Cold calling Free PR Adopt a Highway (free w/ signage here) At <$500 (when $$$ comes in): Email marketing (sites like MailChimp are free for first 14 or 30 days) Website Door to door w/ flyers (flyers cost $$$) Sales letters Podcast Networking Posting on Quora, Medium and others (fee involved plus I need to pay for a website) SEO (SEO is free but a website is needed first) Lead magnets (again, website needed) I want to keep this project authentic. There are others I can do for free like unpaid referrals, strategic alliances, marketing to past leads/clients, etc. but that would mean tapping into existing clients, and I won't do that for this project. And I'll stop with the list. I'll adjust on occasion. I'll create a weekly game plan mostly from this list for marketing.